Notes from Workshop 1
We started by reviewing a bunch of NorCal jerseys to look for things we like and things we don’t like. That turned out to be a very interesting and instructive place to start. We classified them into 5 categories from least favorite to best.
In the process of reviewing all the jersey pictures, we pulled a bunch of principles out. I wrote them up in this PDF. Our jersey design will be based on these principles, so if you disagree with them or want to add some, let us know.
Next, we sketched up a couple of rough jersey concepts. we really ran out of time here, so we don't have a lot to show. this is just to give an idea of how high level of a concept we're working on at the moment.
here is a much earlier concept that doesn't follow many of our principles but still has some interesting concepts at the logo and layout level.
When thinking about the logo, we had a couple of ideas/examples thrown in for consideration. We found ourselves gravitating toward just a mountain, and keeping it more symbolic than literal. So lots of room for input or ideas here.
For a fun spot (a small marker somewhere that's not so serious), our favorite idea so far is something like this drawing Josh did. We're thinking it would be fun to have on the collar with the mountain centered on the back. If we have a plain mountain logo, we could use our logo for the mountain. Any other ideas out there?